How to write a homepage that sells in 15 seconds

Your homepage is your shop front. It’s where prospects become customers. That process needs to begin fast; the average person scans a website for just 15 seconds before they either ‘bounce’, leaving without engaging with your message, or they click something. And 15 seconds’ reading isn’t much. So your homepage needs to begin their buyer journey straight away.

Here’s a few tips on how to write a homepage that does that.

  1. Know your elevator pitch. 

With so little time to engage your reader, you need to get straight to the point. How would you explain what you do and, more importantly, how it benefits your customers, to a stranger in a lift?

Keep your homepage just as concise. You might … Read more




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