There’s lots you can teach your customers or clients. Whatever your business does, whatever its size, the reason you’re in that business is that you’re top of your game in what you do. There’s no better selling point than that.
Content marketing is how you demonstrate your expertise to leads and prospects. This type of marketing aims to:
- Increase your brand awareness
- Educate your audience
- Build trust in your brand
- Convert more leads
70% of marketers are doing this in 2020. So what does it look like in practice? Here’s a few of the best examples.