There’s lots you can teach your customers or clients. Whatever your business does, whatever its size, the reason you’re in that business is that you’re top of your game in what you do. There’s no better selling point than that. A website content strategy is how you demonstrate your expertise to leads and prospects.
A great website content strategy will:
- Increase your brand awareness
- Educate your audience
- Build trust in your brand
- Convert more leads
Businesses with a website content strategy generate 67% more leads on average (Hubspot). So what does it look like in practice? Here’s some of the best examples.