iDEAL Diabetes Group

The client: 

iDEAL Diabetes group for, customer insight agency

The brief: 

Promote iDEAL’s independent, non-profit research into diabetes care & reach healthcare policymakers with evidence-based recommendations for change

The deliverable: 

We re-launched the group’s Twitter handle and created a rolling content calendar with daily social media copy and imagery, including a paid campaign targeting the group’s potential stakeholders. We wrote four opinion articles for Open Access Government magazine, distributed to Government policymakers.



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