iDEAL Diabetes Group
iDEAL Diabetes group for createhealth.io, customer insight agency
Promote iDEAL’s independent, non-profit research into diabetes care & reach healthcare policymakers with evidence-based recommendations for change
We re-launched the group’s Twitter handle and created a rolling content calendar with daily social media copy and imagery, including a paid campaign targeting the group’s potential stakeholders. We wrote four opinion articles for Open Access Government magazine, distributed to Government policymakers.