In B2B marketing, sales messaging alone doesn’t cut it any more. With the average Brit exposed to more than 5,000 adverts every day, people – and remember, business buyers are those same people at work they are in the evening – are tired of being sold to.
That’s why the best B2B marketing tells a story. A story of personal, human experiences your audience can relate to and, therefore, are more likely to respond to. It might be the finance firm empowering staff with its organisational culture. It might be the tech founders fulfilling their vision to disrupt a particular sector, having come from humble roots. It might be the healthcare provider changing lives with its approach to treatment. Whatever … Read more