There’s lots you can teach your customers or clients. Whatever your business does, whatever its size, the reason you’re in that business is that you’re top of your game in what you do. There’s no better selling point than that. A website content strategy is how you demonstrate your expertise to leads and prospects.
A great website content strategy should:
- Increase your brand awareness
- Educate your audience
- Build trust in your brand
- Convert more leads
70% of marketers are doing this in 2020. So what does it look like in practice? Here’s some of the best examples of a website content strategy.
The app-based bank’s digestible, sharable and frequent content builds consumer trust in the brand by helping readers … Read more
Content is king. It’s an old cliche, but it’s true; content marketing is one of the most effective ways to engage more people with your brand. That’s why 73% of B2B marketers now educate their audiences through content, rather than promoting products or services with sales messaging.
Like any form of marketing, great content does require a budget, whether it’s an in-house creator’s salary or bringing in more flexible support externally. But getting results doesn’t have to break the bank.
Here are four ways to get more from a modest content marketing budget:
- React to industry trends.
A fair chunk of your time and budget for content creation is often eaten up by planning the topics that will resonate most
… Read more
Your homepage is your shop front. It’s where prospects become customers. That process needs to begin fast; the average person scans a website for just 15 seconds before they either ‘bounce’, leaving without engaging with your message, or they click something. And 15 seconds’ reading isn’t much. So your homepage needs to begin their buyer journey straight away.
Here’s a few tips on how to write a homepage that does that.
- Know your elevator pitch.
With so little time to engage your reader, you need to get straight to the point. How would you explain what you do and, more importantly, how it benefits your customers, to a stranger in a lift?
Keep your homepage just as concise. You might … Read more