Brand narratives generate leads. It’s all in the psychology; we’re hard-wired to remember stories. Appealing to a person’s emotions activates the amygdala, which in turn releases dopamine, and that’s what triggers retention – and action.
So brand journalism, the art (or is it a science?) of finding stories within your organisation that show your purpose, your process, your people, should be a key part of your marketing mix. We asked seasoned journalist Nicky Speed, now Edge Hill University Head of Corporate Comms, how to create those stories.
Every business has a good story. Can we help you tell yours? Let’s talk! Get in touch.